Framework 3 · Marketing

Meta Ads Launchpad

Meta changes its interface, objectives and policies regularly. Always confirm the current names of objectives inside Ads Manager before launching. Last reviewed by your program admin.

The three levels

Boosting a post is not running an ad.

  • Campaign — your objective. What result you're paying for.
  • Ad Set — budget, service area, age range, audience, placements, schedule.
  • Ad — the creative, primary text, headline, call to action and destination.

Your ad brief

Answer these before you open Ads Manager.

Suggested objective right now: Traffic

You have a booking link that converts. Confirm the current objective names inside Ads Manager — Meta renames them periodically.

Local Beauty Ad Generator

Copy this into Ads Manager and edit into your voice.

CAMPAIGN GOAL: Booking-page visits AUDIENCE: local clients who want this service, ages 25-44, within 10 miles of Charlotte, NC. LOCATION RADIUS: start at 10 miles. Widen only if delivery is limited. CREATIVE CONCEPT A single-take process video of one Silk press appointment, ending on the finished result in good light. SHOT LIST 1. Client walking in (2s) 2. Before, three angles 3. Two mid-process clips 4. Product close-up 5. Reveal / 360 6. Client reaction HOOK (first 2 seconds) "If you're in Charlotte, NC and your Silk press never lasts — watch this." PRIMARY TEXT Getting a Silk press you actually love shouldn't take three tries. I take one client at a time, consult before I touch your hair, and send you home knowing exactly how to keep it. Booking windows are limited each week. HEADLINE: Silk press in Charlotte, NC DESCRIPTION: New-client appointments available this week. CALL TO ACTION: Book now DESTINATION: glossgenius.com/suite204 BUDGET: 10/day · test total 140 before judging results. TRACK: spend, reach, impressions, frequency, link clicks, landing-page views, leads/messages, booking inquiries, confirmed new clients, revenue, cost per lead, cost per booked client.

Launch checklist

Placeholder: The Clientele Code never publishes ads or spends money for you. Meta Marketing API automation is a later integration.

Audience & creative matching

The model, service, message and creative should reflect the clientele you want. Younger audiences respond to trends, transformations and process video. Mature audiences need models, messaging and results relevant to them. One ad should not be expected to speak to everyone.

Results

Views and clicks are not results. Inquiries, booked clients and cost are.

Charlotte · Silk Press Intro Offer

Traffic (booking page) · launched 1969-12-11 · $10/day

$140

Spend

6,420

Reach

212

Clicks

18

Leads

4

Booked

$620

Revenue

$8

Cost/lead

$35

Cost/client

4.4x

ROAS

Decision assistant: Keep it running and record every new client's source.

Ask every new client how she found you — that answer is more reliable than platform attribution. Meta Pixel and Conversions API instructions live in Admin and apply only when your booking platform supports them.